Emirates has strongly criticized popular social media platforms TikTok and X (formerly Twitter) for their delayed response in removing a fake AI-generated video of an aircraft crash. The fake video, which falsely depicts an Emirates plane crashing into a residential area, has raised widespread concerns.
The Dubai-based carrier urged swift action from the social media platforms for the removal of the misleading fake content.
Emirates Takes a Stand Against Misinformation
In response to the viral video, Emirates issued a statement clarifying that the footage is fabricated, urging the social media platforms to either remove the video or label it as digitally created content.
“We are aware of a video circulating on social media depicting an Emirates plane crash. Emirates confirms it is fabricated content and untrue,” the airline said in a statement on X.

“We are in contact with the various social media platforms to remove the video or make clear that it is digitally created footage to avoid false and alarming information from circulating. Unfortunately the platforms’ responses to such content review requests are not quick enough, therefore necessitating this statement.”
“Safety is core to Emirates’ brand and operations, and we regard such matters with utmost seriousness. We urge all audiences to always check and refer to official sources”
Social Media Platforms Under Fire
The delayed action by TikTok and Elon Musk’s X has drawn criticism for their inefficiency in moderating harmful content. Emirates’ criticism and frustration reflect a growing concern about the role of social media platforms in preventing the spread of fake news.
Platforms like TikTok and X have algorithms to review and remove such fake content, but these mechanisms are often criticized for being slower and focusing more on engagements.
In this case, the virality of the fake video in a short time further amplified its impact, making the delay in removal even more concerning. The viral spread of such fabricated content raises questions about the effectiveness of social media platforms’ moderation policies and their responsibility to prevent harm.

The Broader Implications for Aviation and Social Media
Occurrences like this fake AI plane crash video have a broader impact beyond the reputational damage of the targeted airlines. This shows the potential of AI-generated content to create unnecessary panic and hamper public trust in areas that rely heavily on safety and credibility.
Emirates, whose last major incident occurred over eight years ago and resulted in no passenger fatalities, leaves no stone unturned in maintaining its commendable safety record.
This incident highlights the need for stronger partnerships between social media companies and critical industries like aviation.
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